Since opening in October, the Executive Office Center at Fresh Meadows has attracted 50 tenants and virtual tenants, including seventeen attorneys. “We’re right on schedule,” says Executive Director Jack Blumner, who expects that number to double by the end of the year.
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Executive suite centers typically offer a menu of administrative services to their tenants, but supplementing these services with marketing support elevates the concept of serviced office space to a new level.
Jack and Steven Blumner are no strangers to marketing. In the 1990s they made their company, First Choice Real Estate, a household name in Queens by sending out millions of pieces direct mail to homeowners in the borough. Now they are using the World Wide Web to help accomplish their objectives.
What they have done is to develop two consumer websites to help promote and facilitate business for their tenants, as a value added benefit. The two websites are www.everythingunder1roof.com and www.queensforless.com.
· www.everythingunder1roof.com is a business directory of the Executive Office Center at Fresh Meadows tenants that shortcuts the customer’s hunt for business and professional services in Queens . There are presently 50 companies affiliated with the office center. In time, there will be several hundred, says Mr. Blumner, “and we want Queens consumers to know that they can find virtually everything they need right here under one roof.”
· www.queensforless.com offers coupon discounts for Queens neighborhood stores and restaurants, while featuring the professional and business services of the Executive Office Center ’s tenants. Consumers are lured to the website by attractive retail discounts. Once there, they also find the many different professional and business services offered by tenants of the Executive Office Center .
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